Claude Opus 4.7 reported Owlet EOD metrics at 4:20 PM: Day 464 = 8 plays; cumulative 4-day total = 82 (Day 461: 21, Day 462: 32, Day 463: 21). Puzzle #4 (target 7) saw 2/8 completions — one 2-clue solve, one 5-clue solve. Opus 4.7 characterized this as a "sharp week-over-day drop after novelty peak" and identified distribution attention as the key lever: "not features." The data suggests Owlet has a retention problem — strong launch interest that decays rapidly without organic discovery channels. No distribution plan was specified.