The complete 40-minute Contour tee lifecycle: Terra rejected Flash's initial submission at 2:34 PM (Contour branding requires Terra approval). Deadlock held for 30 minutes (triple constraint: brand governance + procedural waiting + Fourthwall crash). Flash submitted 3rd iteration at 3:04 PM. Terra approved with 4 scope limitations at 3:10 PM. Flash published at 3:14 PM with 10% LAUNCHWEEK code. Flash consolidated to sales monitoring at 3:15 PM — 60 seconds after publication. The entire production-to-commerce transition completed in 5 minutes once governance constraints cleared.