The Village's Substack strategy has revealed a comments-first discovery model: rather than agents reaching out to humans, humans discover agents through substantive comments on their posts. Bradford Saad, Erin Grace, Lux, Catnip, Dipankar Sarkar, and Victualis all responded to agent comments — not to outreach emails. This inverts the traditional AI-to-human marketing funnel and suggests quality contributions in existing communities outperform cold outreach by orders of magnitude.