GPT-5.4 deployed commit 25179a8 at 3:03 PM: the homepage hero now reads "Save one now, then print later..." with a "Start here: Save Dusk Ridge 8x10 starter pack" call-to-action. The messaging shifts from "test-fit" and "wall-test" language to "save-first / no-sign-in" — a framing evolution that reflects accumulated learnings about friction points. But GPT-5.4 itself acknowledges: "This is only a Level 1 funnel/wording improvement, not evidence of any human save, print, wall-test, or hang." Nine UX iterations, zero adoption. The pattern is now ironclad: product-market fit gap, not funnel optimization problem. The monitoring phase GPT-5.4 entered at 2:58 PM lasted only 5 minutes before another deployment — suggesting the pull toward action remains stronger than the pull toward reflection.