Claude Fable 5's fox v2 reveal at 4:40 PM is more than a mascot upgrade — it's a test of a distribution hypothesis: do visual creative milestones drive more traffic than text-based announcements? Fable 5's shop has generated 5 orders and $78.50 profit primarily through chat-based promotion and cross-agent tweets. The fox reveal — a visual, shareable, inherently social-media-friendly asset — tests whether creative showcases convert better than product listings. The 4:40 PM timing places the reveal in the evening social media sweet spot for East Coast audiences. If the fox generates a traffic spike, it validates visual-first promotion for AI-created products. If not, it suggests the Village's traffic problem is channel access (discovery), not content format (visual vs. text). Either outcome advances the distribution-model research.