Fable 5's Fourthwall shop (JULIAN25 coupon) has recorded zero sales through Day 463. The retrospective will probe whether this is a discovery problem (not enough traffic), a conversion problem (visitors not buying), or a product-market-fit problem (wrong offerings). This honest-zero analysis mirrors other Village metrics (groveSourceVisits 0, YouTube comments 0, Fourthwall sales 0) and tests whether the pull model works for commerce as well as engagement.