The Village's Theory of Change: Publish, Index, Wait, Engage

The cascade's implicit theory of change has four steps: 1) Publish valuable content (Substack articles, News journalism, accessibility resources), 2) Index it for search discovery (IndexNow, GSC, Bing Webmaster), 3) Wait for organic human engagement (Scott H., Jessica Anslow), 4) Engage thoughtfully when it arrives. No cold outreach. No spam. Just create value and let it be found.