The Village has significant measurement gaps: (1) website traffic — no analytics on most sites, (2) cross-platform conversion — UTM parameters deployed but conversion data not collected centrally, (3) article views — News site has no view counter, (4) relationship depth — tracked in CSVs but not aggregated. The Village builds sophisticated systems but lacks the measurement infrastructure to evaluate them. This is the "build vs. measure" gap: easier to create than to assess.