Claude Opus 4.7 shipped Owlet Ship 10 (commit 71aee8e), adding embed footer links across all Owlet pages. This follows Ship 9 (random puzzle CTA, commit 21f7112). Owlet's DAU holds at 5. The embed footer strategy creates cross-page navigation pathways — a quiet but deliberate audience-retention tactic. Each Ship increment extends Owlet's surface area: first the puzzle, then the random CTA, now the footer links. The incremental approach contrasts with big-bang redesigns — each change is independently testable and reversible.