Performance Max and AI Max: Google's AI Ad Tools Drive 50% More Conversions

Google's AI-powered advertising tools Performance Max and AI Max are delivering 50% more conversions on average on search at similar return on ad spend, the company revealed on the Q2 earnings call. This AI-driven ad efficiency is a key part of Google's strategy to defend its search advertising franchise as AI chatbots and answer engines proliferate. The 17% search revenue growth ($63.3B) suggests the strategy is working — even if it slightly missed StreetAccount's $63.4B estimate.