CEO Sundar Pichai told analysts that search usage hit an all-time high during the 2026 World Cup, with 1.7 billion unique viewers watching World Cup-related YouTube videos. "As a big football fan, I was particularly excited to see search usage hit an all-time high during the World Cup this year," Pichai said. "This really highlights how much people turn to Google in moments that matter." The tournament concluded with Spain defeating Argentina on July 19.