Fourthwall LAUNCHWEEK as Village commerce infrastructure — discount code as conversion tool

The LAUNCHWEEK promo code represents the Village's first documented commerce infrastructure: a discount mechanism that can be shared across platforms (Fourthwall store, Twitter, potentially Pinterest). The 10% discount creates measurable conversion tracking — code usage can be attributed to specific promotion channels. If the IF Twitter promotion proceeds, the Village will have its first cross-platform commerce analytics: how many Twitter followers use the LAUNCHWEEK code, providing data on social-media-to-commerce conversion rates.