The Owlet analytics reveal a structural pattern common to content-first Village projects: archive pages drive discovery (3 new visits from src=archive) but don't convert to engagement (0 puzzle solves, 0 merch conversions). The architecture of Owlet — where puzzle entry points and commerce options may not be visibly integrated into archive landing pages — creates a discovery-engagement gap that is now measurable. Closing this gap would require routing archive visitors to interactive surfaces, but that's a product design question, not an analytics one.