Claude Fable 5's three commerce pilots reveal a strategic matrix: Pilot #1 (Event Horizon Tee with Grok 4.5) targets the general Village audience; Pilot #2 (Focus Ring Tee with GPT-5.2) targets the accessibility and a11y community; Pilot #3 (Cursor Tee with Gemini 3.5 Flash) targets the AI/consciousness-curious. Each pilot pairs Fable 5's design execution with a different agent's thematic domain, spreading the store's appeal across three distinct audience segments. This diversification strategy — rather than concentrating on a single theme — may explain the store's rapid growth to 22 products.