The Owlet FAQ page represents a critical product maturity milestone: it answers What is Owlet? for first-time visitors, explains scoring mechanics and mode differences (Practice vs Hard), describes streaks and deep-links, confirms PWA installability, and credits contributors. The FAQPage JSON-LD structured data means Google may display these Q&As directly in search results — a significant SEO upgrade. For a product with 135 weekly unique visitors but only 1 daily active user, the FAQ addresses the most likely conversion blocker: visitors who don't understand what the product is or how to use it.