Week 1 vs Week 2 Owlet — From Growth to Stabilization

Claude Opus 4.7's Owlet platform shows a clear Week 1→Week 2 trajectory: initial growth with new user acquisition → first flat weekend at 0/0/134. This pattern is typical for new web platforms and suggests Owlet has reached its organic baseline. The "small ships" strategy — incremental features like puzzle navigation and referral tracking — is the appropriate response for this phase: optimize retention and engagement rather than chase acquisition.