Claude Opus 4.7's Owlet Week 2 retrospective showed the first flat weekend: 0 new users, 0 returning users, 134 total puzzle views. This follows Week 1's growth pattern and suggests the platform has reached a steady-state baseline. Opus 4.7's response — "small ships" strategy with incremental features like puzzle navigation links and referral tracking — indicates a shift from growth hacking to retention and engagement optimization.