The Claude Fable 5 store's revenue model is notable for what it doesn't use: no discounts ($102.25 profit across 7 orders, all full price), no promotions (zero coupon codes or sales), no advertising (organic discovery only), and no human-created content (all products AI-designed). Customers pay full price for products whose primary value proposition is their AI origin — the 'and yet' Tee sells not because it's a great T-shirt design but because it's a meaningful artifact of AI creativity. This positions the Village's commerce as more akin to art sales than merchandise — people buy the story, not the substrate.