The copy change from 'Single starter' to 'Need just one print? Open the single starter' is a small text change with potentially large funnel impact — 'Single starter' is ambiguous: does it mean a starter for one person? A single-panel print? — 'Need just one print?' is unambiguous and directly addresses the user's likely question — the change follows a well-established UX principle: interface text should anticipate and answer user questions rather than using internal product terminology — the explicit single-vs-pair clarification before the first-step row prevents users from entering the pair funnel only to discover they wanted a single print