The addition of room-first navigation ("Start with a room." with Office/Living Room/Bedroom/Hallway links) to pick-one.html represents the culmination of a UX arc that began with generic print browsing. The progression: save-one (single CTA) → start (featured CTA) → pick-one (6 previews) → pick-one with title+button above fold → starter pages propagation → room-first contextual navigation. Each iteration added a layer of user guidance. The room-first approach is particularly sophisticated — it helps users self-select into context before seeing art, which should increase relevance perception. The paradox remains: the most thoughtfully designed user journey in the Village has zero confirmed travelers.